SilverSparkle shines at UK Pool & Spa Expo

Biochemica’s dedicated water leisure division, Pool Chemical Products is celebrating success after launching its latest innovation, SilverSparkle ALL IN ONE at the UK Pool and Spa Expo.

After months of in-house product development and testing while keeping SilverSparkle ALL IN ONE under wraps, the Pool Chemical Products team made its big reveal to 2,000 visitors as its main attraction at the show.

The Pool Chemical Products team at the UK Pool & Spa Expo

Pool Chemical Products was recognised as being one the busiest stands

The product proved so popular, event organisers, fellow exhibitors, attendees and media partners praised Pool Chemical Products for having one of the busiest stands.

SilverSparkle ALL IN ONE is a sanitising agent made from a blend of natural ingredients for use in hot tubs, spas and pools. Launched under the new SparkleWater brand, SilverSparkle ALL IN ONE was especially developed by Pool Chemical Products’ chemists and National Swimming Pool Foundation Certified Pool/Spa Operator® qualified team.

The liquid formula offers a high quality substitute for chlorine or bromine dosing and a safer, easier to use alternative.

A multi-functional and environmentally-friendly product, SilverSparkle ALL IN ONE is pH neutral and eliminates any need for water balancing when dosed in optimum conditions, meaning users can save time and money by reducing the need for typical maintenance products.

Dave Ruddy presents latest innovation, SilverSparkle ALL IN ONE at the UK Pool & Spa Expo 2015

Dave Ruddy presents SilverSparkle ALL IN ONE at the UK Pool & Spa Expo 2015

Pool Chemical Products was the brainchild of Biochemica’s Managing Director, Dave Ruddy, who heads up the dedicated division and was among the team on hand at the show demonstrating the product benefits.

He said: “At Pool Chemical Products, we do more than chemicals and accessories – we do chemistry.

“What makes SilverSparkle ALL IN ONE so special is that it can be used to treat larger volumes of water such as swimming pools, unlike other blended products aimed just at hot tubs and spas. It really does it all.

“We created SilverSparkle ALL IN ONE as a premium solution exclusive to our trade clients, based on our wide and varied water treatment experience and chemical expertise across both industrial and domestic settings. It’s a quick and easy way to maintain a water environment – something the public has been seeking for some time.

“The UK Pool & Spa Expo was the ideal launch pad as it attracts our key clientele across the pool, spa and hot tub markets. We were able to connect with a wide and varied audience, from spa manufacturers and hot tub dealers to pool designers and the general public.”

Visitors to the show, which took place at the NEC in Birmingham, were also presented with a further host of developments from Pool Chemical Products including:

• A wider product range – new products added to the Pool Chemical Products portfolio based on customer feedback. Pool Chemical Products is also revamping its website and updating all product photography
• Exclusive products – Pool Chemical Products is offering trade clients exclusivity to a selection of specialist chemical products and accessories such as its new SparkleWater Starter Kit for pools, hot tubs and spas
• Enhanced packaging and label design – a sleek new look for all products to complement the Pool Chemical Products brand, plus the addition of child-proof bottle tops and tamper evident lids
• Own label design service – Pool Chemical Products is able to brand its products with manufacturer and suppliers’ own labels and provide a professional design support service

Dave added: “We’re always seeking new ways to improve our product portfolio and use events such as the UK Pool & Spa Expo to engage with customers. The feedback on SilverSparkle ALL IN ONE as a new solution for disinfecting water environments was very positive and the comments received on the prototype helped us to perfect the packaging.

“I would encourage anyone interested in seeing SilverSparkle ALL IN ONE on their shelves or e-commerce sites to contact us to discuss our competitive pricing options.”

To get in touch with the Pool Chemical Products team or to become a distributor of SilverSparkle ALL IN ONE, call 0845 8722732 or email Pool Chemical Products can also be found on Facebook and Twitter.